Seo Consultant Northern Beaches

What is SEO or search engine optimization really worth? The answer to that question depends upon the what end result is for the customer and what that return on investment produces for their business. You may have these questions if you are searching for an search engine optimization consultant on the northern beaches of Sydney or anywhere for that matter.

There is a great variation in the amount that consultants charge and it is not unheard of to pay anwhere from $2 - $4K per hour for their reports. This may seem like a large sum to be spending but at the end of the day, the return on investment determines the value of the spend.

Well the answer lies in getting a grasp of the process by looking at an example, if a top of the range seo consultant developed a search marketing strategy that uneartherd the most profitable keywords, identified the top competitors, and revealed a content building and back link building plan that took the company to the top of the search engine results pages, and at the same time dominating a majority of the listings on the first page and kept them there, then perhaps it would be worth spending the money.

It depends upon the market, the company is up against. This in turn depends upon the value of the final product that is available. Products that have a higher overall market value through total achievable sales allow for higher marketing budgets.

So let's take a look at a high value niche such as the health market, to demonstrate what I mean.

It is essential that people need to be healthy to live on this planet, so the reasons are only natural for the huge amount of appeal health as a niche attracts.

Lets say that to be on the first page of Google for "best weight loss diet" was worth $350,000 in gross sales for the organization that occupied one of the top spots, either 1, 2 or 3. I know this niche and these are fairly accurate figures for an information product of this nature.

If a new comer to the marketplace wanted to go up against that first website and was offered a search marketing plan that enabled them to do just that over the next 12 months, then the capital invested of $4,000 for the seo consultant's one hour would be very valuable indeed.

There is of course more to the marketing success equation that how I have simplified things for my example. Things such as the quality of the landing page, the actual product itself, after sales support, customer service, customer relationship management and a host of other inter-relating factors.

And finally to arrive at a logical conclusion, we need only look at the results to see if the $4,000 per hour was good value or not. In the above mentioned test case, we can see that a successful entry to a high sales generating market would make that hourly investment charge seem like a well worthwhile spend.